For the fourth consecutive summer, our team is responsible for the PR, marketing and event coordination for Sacramento Gateway’s Summer Concert Series in Natomas. We enjoy this project because it’s an opportunity to develop an integrated marketing and PR campaign that focuses on community, earns some fun media coverage, utilizes outreach programs to build relationships with tenants, and engages shoppers and concert goers through social media contests – just a few of our favorite things! In the end, the best part is seeing it all come together for a fun, free, family-friendly event.
Despite temperatures reaching nearly 100 degrees (don’t worry, the concert area is shaded, and we place commercial misters around the venue), we received a great turnout for the first concert in the series featuring Country sensation, Buck Ford, back in June. Country fans, we think you’ll enjoy this pre-concert media clip we secured featuring Buck LIVE on FOX 40!