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  • Writer's pictureJessica Keefe

Should Yelp Play a Role in Your Business?

Yelp was founded in 2004 and has since become a go-to online resource for people to find local businesses including restaurants, doctors and dentists, and repair services. In the last quarter of 2017 alone, over 90 million visitors utilized the site and mobile app to find contact information, read reviews, and learn about the businesses they patronize.

Yelp is free to any business that would like to create a page and upload photos. Customers are asked to register to leave reviews and ratings, either positive or negative, that are intended to be helpful to future customers. The site generates revenue through selling advertising to businesses. Rates are more affordable as compared to traditional methods and vary by business size, location and geographic reach.

Should your business advertise on Yelp?

If you are considering adding Yelp to your advertising budget, here are a few points to consider:

  • Advertising does not affect the types of reviews or ratings that will be seen on your page. They are determined daily by a proprietary algorithm.

  • Your business will receive an expanded page and be advertised on competitors' pages.

  • Other businesses' ads will NOT be seen on your page.

Regardless of whether or not you choose to advertise with Yelp, we recommend dedicating time to manage your Yelp presence, either to update your business information, to comment on positive or negative reviews, or to learn from your customers' feedback.

Visit Yelp for more information.

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