In recent years, there has been great discussion surrounding the topic of personal branding, how it differs from business branding and whether you need to do both. It's no surprise - we interact with company brands every day. Yellow arches distinguish McDonald's from other fast food restaurants just like Apple's iconic apple silhouette is a trademark for the company's sleek, high-end electronic products.
However, it may come as a surprise to learn that your own personal brand matters just as much as your company's.
What is Personal Branding?
A writer for Entrepreneur.com defines personal branding as "the practice of people marketing themselves and their careers as brands - the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Similar to a company's brand, a strong personal brand is a representation of who you are, what you do and what you stand for.
Oprah, Martha Stewart and Chip and Joanna Gaines are a few experts in the personal branding arena. These public figures have mastered the art of letting their personal brands support their business brands. Whether you're looking to elevate your businesses profile, expand your clientele, reach potential employers or be recognized as a thought leader in your industry, establishing a personal brand has the power to enhance both your business and your career.
Where do you start?
Oprah, Martha and the Gaines' didn't create their personal brand overnight and neither will the rest of us. Establishing your personal brand takes time, personal exploration and most importantly, authenticity. As you set out on your personal branding journey, check out this handy infographic courtesy of