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  • Writer's pictureJessica Keefe


As we ease into the holiday season, this is a great time to take advantage of the last few months of the year.

Use these simple ideas for a last-minutes sales and marketing push.

Launch a photo contest:

Invite customers to post pictures of themselves engaged in their favorite fall activities such as apple picking or pumpkin carving. Create a designated hashtag and be sure to comment on all entries.

Hold a "can-do" event:

Offer customers a discount when they bring in canned or nonperishable food items to donate to a local food pantry.

Hit the festival circuit:

Chances are that organizations in your area host a fall fest or holiday-themed gathering, so find out how to set up a booth or get involved in sponsoring the event.

Lend your space:

Reach out to a favorite local charity and offer them your space for a fundraising event.

Team up with local businesses:

Work with your neighbors or even competitors to pool your resources and social media reach to throw an autumn-themed weekend event with food, entertainment, and lots of special promotions.

Donate to local auctions:

Fall is a popular fundraising time for schools and charity organizations, so reach out to some of your favorites and offer goods and services for raffles and silent auctions. You'll raise awareness about your business by being neighborly.

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