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  • Writer's pictureJessica Keefe

TIP OF THE MONTH - Upgrade to responsive design

If you are reading this post on your cell phone or iPad, then, whether you know it or not, you have become keenly aware of responsive web design - designing web sites that use flexible grids and images to be easily viewed and navigated on mobile devices as well as desktop computers.

Nowadays, responsive web design is practically synonymous with web design as a whole. Mobile use now accounts for more than half of total internet traffic, making responsive design practically a necessity. This trend is so prevalent that Google has begun to boost the ratings of sites that are mobile friendly if the search was made from a mobile device, essentially penalizing sites that are not mobile friendly.

With more and more people searching and researching on mobile devices, if you are operating under an outdated website, chances are your customers are moving on.

Don't believe me? Check out these stats from Skillcrush, an online web design site:

  • More people in the world own smartphones than toothbrushes.

  • 4 out of 5 consumers shop on smartphones.

  • 70% of mobile searches lead to an action within the hour.

  • 40% of people will choose a different search result if the first is not mobile friendly.

  • 45% of users ages 18-29 use their smartphones for searches every day.

  • Phablets (phone/tablet hybrids) are now outselling PCs.

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