Like any parent can relate to, our baby has turned 10 years old just like *that*! It's hard to believe that a whole decade has passed since the launch of Elevate Public Relations & Marketing and, to celebrate, we are hosting a birthday party on November 14 for all of our friends. Complete with 'elevated' birthday party food and games, this party will honor our neighbors, friends and clients that have made these past ten years a blast. As for the birthday presents, we are coll

You've developed your social media pages and managed to amass a decent following. Your content for the month is written and you're ready to post. Not so fast. Why does the exact time of day that you post matter? Well, for starters, Facebook's algorithm prioritizes posts that receive engagement, which is why timing your posts is so important. To maximize engagement, brands need to stick to a content calendar that taps into the best times to post. Exactly what are the best time

Mary recently spent a weekend in San Diego at INFLUENCER Magazine's first-ever conference exclusively for influencers. As the success of a business is determined more and more by a company's or leader's personality and direct connections with customers, we know that we need to be at the top of our game when it comes to advising clients on content, audience generation and monetization. It was inspiring to hear from those who have started from scratch and built full-time influe

Time sure flies when you're having fun. Sort of like when we realized our Marketing and Public Relations Associate, Jessica Keefe, has been with Elevate for THREE YEARS! The occasion called for nothing less than a celebratory lunch and of course, a reminiscent conversation about where we were three years ago. Elevate would not be where it is today without Jessica's persistent media relations approach, creative campaign direction and unparalleled copywriting skills. On a perso

If you're like us, you spend a significant amount of your work week in meetings. We just read that the average employee spends 31 hours of what is considered wasted time per month in meetings. Make that time count by using these great strategies from iMarketingProfs. Start with a clear, concise agenda to keep the group on course. Designate a meeting leader who can tactfully cut off someone trying to hijack the meeting. If no hard-wired technical support is needed, take it ou

ReCreate is committed to reducing waste in our community - and inspiring others to do the same - through art, education, and imagination. By collecting unbelievably cool but unwanted items from local businesses, ReCreate diverts over 70 tons of material from landfill each year. At the ReUse Store, crafters and teachers can use these items for their projects, all at pay-what-you-can prices. Visitors to the EcoArt Studio get to use diverted materials during scheduled classes, c

In the world of social media, images are worth a thousand words. First, to be clear, images can be things other than photos. For example, drawings, infographics, charts, postcards and even text when designed as an image can be images. Whatever you choose, an image is more likely to be noticed, shared and ultimately more effective. Pictures and videos, specifically those embedded in the post instead of linked via YouTube, are shared 40 percent more than text. On Faceboo

It's time to reflect AND plan It's December, the buzz of a year nearly finished and a new year of opportunity on the horizon is everywhere. While most of us are busy with gift lists, holiday plans, and year-end clean-up, it's imperative to take a moment to reflect on where we've been and where we're headed. And, more importantly, to apply those findings to smarter, more cost-effective business plans for the coming year. To get started, you shouldn't need more than a basic E

Contacts, touches, impressions - all terms to measure how your brand, product or service is connecting with your clients, thus achieving brand awareness. Any marketing research or blog will tell you that several impressions are necessary before a customer will commit to a purchase. How many? Well, it depends - on your pricepoint, reputation, established familiarity, etc. For general purposes, marketing expert Dr. Jeffrey Lant has established the 'rule of seven'. That is to

One dedicated “solopreneur”, 3 faithful clients and 5 years of hard work have landed us here – at the 5 year anniversary of opening the doors at Elevate Public Relations & Marketing. Fast forward...we are now an agency of three (more on team members Jessica and Cassie soon) with a new office, a dedicated team of strategic partners, and exceptional clients. Doing the work we love, in an environment that inspires camaraderie and cultivates creativity, is a dream come true for e

Statistics show that only 50 percent of small businesses survive their first year, of those only 44 percent make it to their fifth anniversary! I am humbled and grateful to our amazing clients - thank you for placing your trust in us, and allowing us the privilege of working with you. To our vendors and community partners, thank you for your support. And finally, to the small but mightly team that is Elevate, thank you for jumping on the band wagon and joining me in this