When to Post to Social Media and Why It Matters
You've developed your social media pages and managed to amass a decent following. Your content for the month is written and you're ready to post. Not so fast. Why does the exact time of day that you post matter? Well, for starters, Facebook's algorithm prioritizes posts that receive engagement, which is why timing your posts is so important. To maximize engagement, brands need to stick to a content calendar that taps into the best times to post. Exactly what are the best time