You've developed your social media pages and managed to amass a decent following. Your content for the month is written and you're ready to post. Not so fast. Why does the exact time of day that you post matter? Well, for starters, Facebook's algorithm prioritizes posts that receive engagement, which is why timing your posts is so important. To maximize engagement, brands need to stick to a content calendar that taps into the best times to post. Exactly what are the best time

Mary recently spent a weekend in San Diego at INFLUENCER Magazine's first-ever conference exclusively for influencers. As the success of a business is determined more and more by a company's or leader's personality and direct connections with customers, we know that we need to be at the top of our game when it comes to advising clients on content, audience generation and monetization. It was inspiring to hear from those who have started from scratch and built full-time influe

We're excited to present our latest e-miniseries, "Elevating Your Marketing Plan," exclusively brought to you by the Elevate team. Oftentimes, our clients come to us with two things in mind: they know they want to take their business to the next level with marketing and PR services, but they have no idea where to start. Our first response is usually, "Do you have a marketing plan in place?" While answers to this question may vary, rest assured there is no right or wrong here