Mary recently spent a weekend in San Diego at INFLUENCER Magazine's first-ever conference exclusively for influencers. As the success of a business is determined more and more by a company's or leader's personality and direct connections with customers, we know that we need to be at the top of our game when it comes to advising clients on content, audience generation and monetization. It was inspiring to hear from those who have started from scratch and built full-time influe

Happy fall! Thanks for tuning in to episode three of our e-miniseries, "The After Plan." If you haven't read episode one or two yet, you'll want to go back and do so before you continue reading this article. At this point, you should have most of your plan in front of you. You've outlined your goals and objectives, your research is spot on, your strategies are broad and inclusive and your tactics are fresh and engaging. You are well on your way to a successful marketing plan.

We're excited to present our latest e-miniseries, "Elevating Your Marketing Plan," exclusively brought to you by the Elevate team. Oftentimes, our clients come to us with two things in mind: they know they want to take their business to the next level with marketing and PR services, but they have no idea where to start. Our first response is usually, "Do you have a marketing plan in place?" While answers to this question may vary, rest assured there is no right or wrong here