As Parkinson Association of Northern California continues its impressive work to fund Parkinson's disease research and resources, we are thrilled to work with its talented board of directors and volunteers to promote the largest Parkinson's conference in the country. On October 24, Brian Grant, a former power forward with the Sacramento Kings, will serve as keynote speaker and share his personal experience of early onset Parkinson's. In fact, of the 1 to 1.5 million people th
You send out a news release and it gets picked up by a few local media outlets. Hooray! You're feeling good, as you should. You send out another release a few weeks later and-nothing. You follow up and again, no response. Welcome to the life of a public relations professional. The truth is, not everything you send will interest a reporter. The good news is there are a few things you can do to increase your chances of news coverage. In celebration of Elevate's eighth birthday,
Happy fall! Thanks for tuning in to episode three of our e-miniseries, "The After Plan." If you haven't read episode one or two yet, you'll want to go back and do so before you continue reading this article. At this point, you should have most of your plan in front of you. You've outlined your goals and objectives, your research is spot on, your strategies are broad and inclusive and your tactics are fresh and engaging. You are well on your way to a successful marketing plan.
We're excited to present our latest e-miniseries, "Elevating Your Marketing Plan," exclusively brought to you by the Elevate team. Oftentimes, our clients come to us with two things in mind: they know they want to take their business to the next level with marketing and PR services, but they have no idea where to start. Our first response is usually, "Do you have a marketing plan in place?" While answers to this question may vary, rest assured there is no right or wrong here