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  • Jessica Keefe

The Rise of Video


If you spend even just a few minutes on social media, you're sure to have noticed the increasing prevalance of video in your feed(s). From Facebook to Instagram to LinkedIn, video is now the most frequently used tool to effectively pitch, promote and sell. In fact, it's now widely expected that a post with video - instead of simply a still image - will have five times the engagement. That alone is worth getting over your stagefright and becoming more comfortable in front of the camera!

Elevate clients have their own video success stories, increasingly using the marketing tool to promote events, products and services, giving their clients and customers behind-the-scenes insight into their businesses.

This brief article from Incentric Digital Marketing details easy-to-follow tips on how to effectively utilize video in your own marketing strategies.


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