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  • Jessica Keefe

Elevating Your Marketing Plan - Episode 2 "Strategies and Tactics"


Thanks for tuning in to episode two of our e-miniseries, "Strategies and Tactics." If you missed episode one, don't worry, you can find it here! By now you should have a decent understanding of how to start your marketing plan. To recap, we suggest starting the planning process by listing your goals and objectives and performing research to better understand your customers. Once you've done these two things, the planning process really starts to get fun. We are excited to introduce you to "Strategies and Tactics."

1. How Do I Create Strategies?

When in doubt, think how. Strategies are the how of your plan. In other words, how are you going to achieve your goals and objectives? Inc. Magazine suggests creating broad strategies because several tactics will need to align under each strategy. Your strategies should represent your business's big picture. Here are a few examples:

  • Strategy 1 - Maintain social media platforms

  • Strategy 2 - Increase brand awareness

  • Strategy 3 - Develop repeat business

2. So, What's a Tactic?

Good question. Tactics are the what of your plan. Essentially, what are you going to do to accomplish each strategy? The tactic phase is your chance to get creative and try new ideas. Be careful to align each tactic under a specific strategy. Like strategies, your tactics should also line up with your goals and objectives. Got it? Here are some examples:

  • Strategy 3 - Develop repeat business

  • Tactic 1 - Offer patrons a VIP rewards program (i.e. customers receive a free meal after spending $150)

  • Tactic 2 - Host a monthly themed dining experience

No idea is too big at this point; think big now and rein in later. Tune in next month for "The After Plan," the third and final installment of our e-miniseries. Until then, let your creative juices flow and have some fun!


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