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  • Jessica Keefe

TIP OF THE MONTH - Your Emails Should Work as Hard As You Do


As the most cost-effective form of outreach, many of us are executing emails to clients and customers on some sort of regular basis.

If you're going to the trouble of creating and designing messages, or paying someone to, be sure your emails don't end up being deleted before they're even read.

SHORT and SWEET

Why open an email at all? While scrolling through the Inbox, the subject of the message will sway us to click Open or Delete, usually within no more than a second. You want your Subject Line to inspire your reader to open your email, and the best way to do that is to keep it brief. Experts recommend less than 40 characters, which might take a little practice. Interesting, efficient words that create a sense of urgency or humor will do the trick.

SEGMENTING IS THE NAME OF THE GAME

If you want your contacts to engage with your emails, send them info that they actually want to read. How? By taking the time to get to know your customers. Organize your lists by interests, behaviors, or geography (or whatever parameters work for your industry) and tailor your messages accordingly. Comment on the rainy weather for your local customers, reference the Super Bowl win for your clients in Boston, and promote your upcoming event to contacts that have a history of interest.

If you would like to delve into email marketing but could use a launching point, let us help.

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